5 Skincare Trends set to Rule Supreme in 2024
The Skinsmith | 22nd January 2024
What’ll be Trending in 2024?
Over the last few years, we have seen a real move away from aggressive, fast-acting results in skincare and a very definite move towards products designed to nurture the skin’s barrier, maintaining a healthy, diverse microbiome, and aligning more with self-care. Skincare products are looking to promote “total skin barrier health” providing sensitive collections that help nurture the skin. We are seeing a real back to basics, less is more approach, streamlining our skincare products will be one of the biggest trends of the year as many of us realise that “overdoing it” can take its toll on our skin. In reducing skincare rituals there is expected to be a greater demand for gentler, plant-based ingredients that still deliver great results. Plant-based, natural alternatives are rapidly replacing typically harsher ingredients like retinol. Superfood and botanical ingredients are fast becoming the way forward!
Innovative Cleansers Trends
In recent years, serums have taken centre stage in skincare innovation, but in 2024, we're set to see a cleanser revolution. Consumers are reconsidering this fundamental step and giving it a higher priority in their skincare regimen. We’re seeking hardworking and results-driven cleansers that use active ingredients and hybrid solutions to save time, money and effort."
Cleansers are arguably the cornerstone of any good skincare routine, but rather than picking a one-size-fits-all option, it does make sense to choose a formula that's tailored to your skin concerns. In 2024, expect to have a cleanser wardrobe that allows you to cater to a broad range of needs and concerns.
Things really set to take centre stage in 2024 in the cleanser department are Vegan skincare cleansers, 2 or even 3 in 1 cleansers and microbiome supportive cleansers. Eminence has a wide range of vegan cleansers and a really great allrounder is Lemon Cleanser. It’s perfect for normal to dry dehydrated skin types. This gentle face milk contains lemon and herb oils to provide vitamins and moisture to leave skin naturally soft and clean.
If you want to get a bit more bang for your buck and go for a cleanser that does multiple jobs Monoi Age Corrective Exfoliating Cleanser is a refining cleanser and exfoliant, not only does it cleanse the skin beautifully but also offers gentle physical exfoliation using finely ground Olive seed. It also contains an AHA cocktail of Lemon, passion fruit, grape and Pineapple Extracts and a botanical enzyme blend from pineapple and papaya. Add to this mix Natural Retinol alternative to boost collagen, lift and tone the skin, PhotocellTec™ from Swiss Geen apple stem cells and fragrant Tahitian Monoi to hydrate and firm the skin. All this makes it an incredible, multifunctional cleanser.
Kombucha Microbiome Foaming Cleanser is a unique liquid-to-foam cleanser featuring micellar technology along with pre, pro and postbiotics to help maintain your skin’s microbiome. It gently removes impurities without over-stripping the skin to reveal a fresh, clean, and healthy-looking complexion.
Hormonal Skincare
The last few years has seen an increased understanding of the relationship between our skin and our menstrual cycle. We’re now beginning to truly take a holistic approach to skincare and really understanding that our bodies, health, skin, and internal systems are all interconnected. Hormonal acne flare ups during menstruation are a real headache. An increased understanding of the impact of hormonal changes on beauty and well being during menstrual, pregnancy and menopausal life stages is expanding opportunities for hormonal beauty support.
Eminences Eight Greens Collection is high in phytoestrogens and antioxidants making it great to combat skin issues arising from hormonal changes. Phytoestrogens are plant nutrients found in soy products, grains, beans and some fruits and vegetables. They compensate for a drop in oestrogen levels and have an anti-ageing effect on the skin through estrogenic receptors or increased production of hyaluronic acid, collagen, and extracellular protein matrix. Phytoestrogens also increase vascularisation of skin, proliferation, prevent skin from oxidative stress and apoptosis.
Stressed Skin Solutions
Outside of the beauty industry, there's a growing awareness of the impact of stress and anxiety on the body. Google Trends searches for "How to reduce stress and anxiety" have increased 150% in the past year, as mental health has become a more open topic of conversation. We all know that our skin can be impacted by things like our diet, environment, and hormones, but did you know that stress can be a significant contributing factor, too? Studies show that stress can manifest on the skin in increased inflammation, breakouts, redness, fluctuations in dryness and oiliness and even flare-ups of dormant conditions like eczema and psoriasis. So, if you've ever noticed changes in your skin but haven't quite been able to figure out the cause, stress could well be the culprit. In 2024, in line with our growing awareness of skin sensitivity - expect to see a lot more products for "stressed skin". Soothing ingredients like colloidal oatmeal and products intentionally scented with calming ingredients like lavender and jasmine will grow in popularity. Eminence Kombucha Microbiome Collection enhances the skins defence against environmental stressors and speeds up the skin’s recovery process. This collection alleviates irritation, soothes dry skin, and encourages the repair of the skin barrier which can become compromised during times of stress. Skin is left hydrated, healthy looking and vibrant.
Another great ingredient to combat the effects of stress on the skin is the mushroom which leads onto our next skincare trend for 2024:
Adaptogenic Ingredients like Mushrooms
Mushroom extract is set to take centre stage as the new trending ingredient of 2024. Mushrooms are rich in antioxidants, vitamins and minerals that can promote healthy skin and hair. Adaptogens help our bodies manage stress and restore balance after a stressful situation. Eminence’s Pure Forest Collection includes Birch Water Purifying Essence that helps detoxify, purify and restore skin’s moisture levels. Snow Mushroom and Reishi Masque detoxifies and de-puffs leaving skin tightened and contoured and retaining hydration and Snow Mushroom Moisture Cloud Eye Cream reduces under eye bags and puffiness. The key ingredients in this collection are Snow Mushroom, which is an ultra-hydrating, super-humectant which pulls moisture into the skin to enhance elasticity and improve skin barrier function, promote cell renewal and aid in natural collagen production for supple, plump skin. Birch Water is nutrient rich to reduce inflammation, purify and hydrate the skin, toning and tightening, reducing redness and fortifying against the damaging effects of pollution. Reishi Mushroom contains a high concentration of polysaccharides to enable skin to retain hydration, it’s a powerful source of antioxidants to repair and renew skin reducing inflammation, puffiness, and signs of free-radical damage.
Sunscreen Evolution
We are increasingly educated around the effects external aggressors have on skin health. We are more aware of how harmful UV rays are to the skin in large part due to the climate emergency, but we are also becoming more aware of the negative effects of blue light on the skin, such as premature ageing and hyperpigmentation. Blue light is emitted by our phones, tablets, and laptops which we are all using constantly so 2024 will see an increase in products targeting the effects of blue light.
Global skin cancer rates are expected to increase by 11% by 2050 due to climate change leading to a rise in harmful UV rays, so it makes sense for SPF products to be a large area of focus for brands for years to come. Sunscreen hybrids in the form of serums, mists, primers, and makeup will provide safe and effective sun care solutions.
Eminence Lilikoi Daily Defence Moisturiser SPF40 offers broad spectrum, all mineral SPF protection with blue light and anti-pollution shield protection. Zinc Oxide is an all-natural non-nano particle mineral protection that provides a physical barrier against UVA and UVB rays, helping to protect the skin from sun damage. It also contains Lilikoi (Passion Fruit) seed oil which is a potent source of vitamin C so high in antioxidants and Satsuma Mandarin Peel Extract which minimises the appearance of damage to the skin and premature ageing caused by environmental stress. Cocoa Seed Extract helps improve the appearance of skin that has been exposed to blue light stress from electronic devises and artificial lighting using a blend of cocoa peptides, saccharides, and polyphenols.
Eminence Radiant Protection SPF Fluid is a Vegan Friendly, all mineral sunscreen with bakuchiol + niacinamide that provides SPF 30 broad spectrum protection from UVA and UVB rays. Formulated with non-nano zinc oxide, this reef friendly, lightweight, nourishing fluid applies easily for a dewy, hydrated finish. Apply daily as the final step in your routine for sun protection designed to improve the texture and smoothness of your skin.
Discover The Latest Skincare Trends By...
... reading our full guide here.
You can also learn more about the key benefits of exfoliation by speaking to a member of our experienced and friendly team today on 01305 300950 or by emailing [email protected]. We look forward to hearing from you.
