Written By: Karen Young Chester – Eminence Organics
Projected to become one of the biggest box office sensations of the year, the sequel Fifty Shades of Grey welcomed Éminence Organic Skin Care on set for this highly-anticipated installment. Company President Boldijarre Koronczay was invited to the private set of Fifty Shades Darker, connecting with star Dakota Johnson and makeup designer Rosalina DaSilva as well as introducing products like our innovative Hibiscus Ultra Lift Eye Cream. The eye cream was a huge hit with stars Dakota Johnson and Jamie Dornan who personally wrote sincere thanks to Boldijarre. Our company president was especially thrilled to meet Dakota and advise her on the skin care needed to keep her looking fresh and beautiful during the long hours of shooting.
Like the first movie in 2015, Fifty Shades Darker continues the Fifty Shades of Grey cultural phenomenon, which started with the E.L. James novels that topped bestseller lists around the globe and sold over 125 million copies worldwide. Based on the books, the Fifty Shades of Grey movie broke box office records and earned over $571 million worldwide. As the final movies to complete the trilogy, Fifty Shades Darker and Fifty Shades Freed are set to continue the Fifty Shades of Grey phenomenon and grow its devoted fan base.
On the set of Fifty Shades Darker, our products made a big impact with Rosalina and the stars in the makeup trailer. Rosalina praises: “When I'm faced with long productions ... I'm grateful to Éminence for allowing me to test drive miracle products like the [Hibiscus Ultra Lift Eye Cream] ‘under eye rescue’ (that's what I call it) that came in at the right time!” Lead actor Jamie Dornan and pop star Rita Ora, who also appears in the film, both personally thanked Boldijarre in writing for the products on set.
Jamie, Rita and Dakota weren’t the only Fifty Shades Darker stars to be won over by our products - Academy Award-winning actress Marcia Gay Harden also became a dedicated fan during the shoot, enjoying a facial from Boldijarre and raving, “Boldijarre, you give new meaning to the phrase ‘skin in the game!”