What if you could bring the power of nature indoors?
Blended with ingredients straight from the forest to bring health, wellness and beauty, NEW Pure Forest Collection is a must have for your skin care routine. Combining Snow Mushroom, Reishi Mushroom and Birch Water, these adaptogenic ingredients have been used in Chinese and Ayurvedic medicine for thousands of years.
Adapt-o-what I hear you say!
What is an Adaptogen? Adaptogens are herbs and fungi that help the body adapt to changes in its emotional and physical state. Stress can significantly affect skin health: it increases inflammation, contributes to premature ageing and can trigger hormonal imbalance. Mushrooms, as adaptogens, help relieve your skin’s response to stress hence why Snow Mushroom and Reishi Mushroom play an integral part of NEW Pure Forest Collection.
Snow Mushroom – Known as a “super-humectant” it functions similarly to (and even rivals!) hyaluronic acid. Its gelatinous structure combined with high levels of polysaccharides, help to draw moisture deep into the skin. Holding 500 times its weight in water, its small particles can penetrate the skin more easily providing more potent hydration.
Reishi Mushroom – Perhaps the best known adaptogen, this fan shaped mushroom has been used in Chinese medicine for thousands of years for its purported effects on longevity and is often referred to as the “mushroom of immortality”. In skincare, this mushroom is used for its regenerative, antioxidant and anti-inflammatory properties to help shield the skin from the drying and ageing effects of free radical damage.
Birch Water – Birch trees are known as “nature’s detoxifier” - did you know that a study carried out on pollution levels along busy roads planted with birch trees found their presence reduced pollution by 50%? In skincare, the sap naturally produced by birch trees contain electrolytes, flavonoids, amino acids, proteins, enzymes and vitamins to infuse the skin with nutrients and replenish moisture, to give skin a plump and youthful appearance. These antioxidant-rich ingredients also help fight radicals and protect the skin from harmful effects of the environment.
Birch Water Purifying Essence – This lightweight essence replenishes moisture, restores elasticity and minimises redness due to dryness. Purifying birch water combats the drying effects of free radical damage while snow mushroom and reishi mushroom deeply hydrate for a plumper complexion. Together, these ingredients improve barrier function, allowing your skin to better absorb and retain the benefits of subsequent products in your skincare routine.
Snow Mushroom & Reishi Masque – tighten and de-puff skin to reveal a smooth, radiant looking complexion. Snow mushroom and reishi mushroom deliver intense hydration and minimise the look of puffiness and inflammation.
Snow Mushroom Moisture Cloud Eye Cream – Dubbed “moisture cloud” for its unique, fluffy texture, this eye cream deeply hydrates and revitalises the eye area. Snow mushroom and reishi mushroom plump, hydrate and de-puff, whilst botanical peptides from quinoa seed smooth roughness and minimise the look of under eye bags and puffiness. The result: a bright and youthful appearance.